Tobar Group

Tobar is a retailer and wholesaler of toys and gifts.

The business is based in Norfolk.  Merino have invested in wholesale product development and are actively seeking bolt ons to complement the current product range.

Acquisition in 2015

Merino acquired the business in 2015 in an MBO. Tobar has a strong reputation for offering exciting and innovative products across its channels.

3 Bolt Ons

Tobar has completed 3 acquisitions under Merino’s ownership. This included H Grossman, the biggest toy company in Scotland and Kit for Kids, an education focused distributor. Tobar also has a presence in Hong Kong, France and Scandinavia.

The business journey

2015
31 December 2015
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Merino supports the MBO of Tobar in December 2015. It was the first acquisition of the new Merino fund.

2016
25 April 2016
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Tobar acquires the assets of Bluw Limited from the administration of Litebulb Group. This increased Tobar’s gift range, including the highly popular Silly Socks. Tobar also brought on the Head of Design to develop more exclusive products.

2018
4 March 2018
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Tobar acquires the largest toy wholesaler in Scotland, H Grossman, from the founder. H Grossman brings with it a complementary product range and customer base, along with a well resourced sales office in Hong Kong.

2019
14 March 2019
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Tobar acquires the education wholesale division of Kit for Kids in March 2019 – being Tobar’s first entry in to the Education focused distribution channel

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