11th February 2017
Tobar has signed a two-year licensing deal with ITV’s I’m A Celebrity Get Me Out of Here.
Tobar will announce the full product list over the coming months, and the first products should be on the shelves for August. It will feature products directly related to the show alongside a selection of creepy-crawly related edible treats.
“We’re really excited to announce the new license with ITV,” said Tobar CEO, David Mordecai. “I’m A Celebrity is a household favourite across the UK and we’re thrilled to be bringing out a product range that will offer retailers the chance to help their consumers get involved in the fun!”